I am in process of compiling some pdf-sheets for my applications (vita, short portfolio), which need a worked-out typography. I’ve done some searching for font-alternatives to the omnipresent Helvetica-Typeface – and found “Leapfrogging the classics” on underconsideration.com (nice design, btw). Check out the comments as well, lots of experienced guys in there. Short list of the supposed Helvetica-Killers: Gotham, Interstate, Hoefler Text (to be contd.). Have to stick to Helvetica for floating-text-webdesign though…sigh